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HI, I’M
SAMU CÁRDENAS

My devotion to the the ocean began in my home town Tarifa, the most southern point of Spain, sitting in between the Mediterranean Sea and the Atlantic Ocean. With the gift of being born in Tarifa it clearly determined my love for water sports photography. My goal and dream is to transmit the viewers at least a bit of what I feel when making the photos: Pure happiness and passion.

For now I’ve been involved in photography since 2016 and since 2018 working as a professional, always putting the eye and the heart in the same line. Currently I’m an ambassador of Om System Spain. Im supported in the water by Mystic Boarding.
My main enthusiasm is ocean photography and water sports.

logo omsystem
“Photography is about putting the mind, the eye and the heart in the same line”
Henri Cartier-Bresson
My work

In the past, I’ve worked for the Spain Kiteboarding League (SKL) for 6 consecutive years along with the Tarifa Kite Pro World Cup in 2016. Apart, I’ve been working since 2021 as a part of the media team in many stops of the GKA World Tour and GWA World Tour. Asides from working with numerous International brands such as Red Bull, Porsche, North, Airush, Duotone, Ion, Mystic, Prolimit, Adidas, Ozone, Slingshot, and more.

Over the past seven years, I have had the privilege of collaborating with numerous professional kiteboarders within the industry. This experience has been a rich source of learning, where the feedback received helped me grow professionally. My distinctive competency lies in deeply understanding the individual rider, immersing myself in the moment, creating an authentic bond with the athlete or model, which allows me to capture their essence. This extends beyond kiteboarding sessions, encompassing a large range of sports and photo shoots, where I specialize in capturing the essence of the moment and establishing genuine connections with athletes and models.

My work

In the past, I’ve worked for the Spain Kiteboarding League (SKL) for 6 consecutive years along with the Tarifa Kite Pro World Cup in 2016. Apart, I’ve been working since 2021 as a part of the media team in many stops of the GKA World Tour and GWA World Tour. Asides from working with numerous International brands such as Red Bull, Porsche, North, Airush, Duotone, Ion, Mystic, Prolimit, Adidas, Ozone, Slingshot, and more.

Over the past seven years, I have had the privilege of collaborating with numerous professional kiteboarders within the industry. This experience has been a rich source of learning, where the feedback received helped me grow professionally. My distinctive competency lies in deeply understanding the individual rider, immersing myself in the moment, creating an authentic bond with the athlete or model, which allows me to capture their essence. This extends beyond kiteboarding sessions, encompassing a large range of sports and photo shoots, where I specialize in capturing the essence of the moment and establishing genuine connections with athletes and models.

underwater samu c
alv00956
In addition,
my photography includes
12 magazine covers
together with numerous articles.

I travelled all around the world with my camera, I have been in Greece, Indonesia, Brazil, Egypt, South Africa, U.S.A, Cape Verde and other countries undertaking photoshoots for various brands and plenty of extreme sports athletes.

caboverde vertical

Cabo Verde

Duotone wingfoil Shooting
fuerte vertical

Canary Islands

Mystic Summer Collection 2021
egipto

Egypt

Red Sea with Ozone Team
sudafrica vertical

South Africa

Prolimit tech Book Winter 2023
maldives

Maldives

Creating content and testing the new Olympus TG-7
indo

Indonesia

28 Days with Oswald Smith
marruecos vertical

morroco

Car trip through Morocco in 2 weeks
fuerteventura

Fuerte

Kite Race Photoshoot with Gisela Pulido
greece vertical

Greece

Shooting the new Amp kite for Ozone
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Italy

Rome Artistic Trip
samu monaco

Monaco

Grand Prix F1 for Monster Energy
    caboverde caboverde

    Cabo Verde

    Duotone wingfoil Shooting
    canary island canary island

    Canary Islands

    For Mystic Summer Collection 2021
    egipto egipto

    Egypt

    Red Sea with Ozone Team
    samuel home samuel home

    South Africa

    Prolimit tech Book Winter 2023
    maldives maldives

    Maldives

    Creating content and testing the new Olympus TG-7
    indo indo

    Indonesia

    28 Days with Oswald Smith
    marruecos marruecos

    morroco

    Car trip through Morocco in 2 weeks
    fuerteventura fuerteventura

    Fuerteventura

    Kite Race Photoshoot with Gisela Pulido
    italy italy

    italy

    Rome Artistic Trip
    greece vertical greece vertical

    Greece

    Shooting the new Amp kite for Ozone
    samu monaco samu monaco

    Monaco

    Grand Prix F1 for Monster Energy

      AWARDS

      Some of my hard work is positively reflected in the awards I have earned over the years. In 2021, I won the Best Photo at the Watersportsphotography Awards and received recognition for the best surf photo. Continuing this journey, in 2023, I got the “Best Photo of the Year” at the GKA Awards
      prize

      Ocean Power Watersports Awards 2021

      Best photo of the year & best surf photo
      The best comes when you’re not looking for it. I won the “Ocean Power Watersports Awards” in 2021 shooting my friend while doing a duck dive in Tarifa’s perfect winter waves.

      samuel

      PHOTO OF THE YEAR

      GKA Awards 2023
      This shot was taken at the iconic beach of Playa Chica, in my home Town Tarifa, together with rider Sergio Turegano on a wild levante day.

      awards

      PHOTO OF THE YEAR

      GKA Awards 2023
      This shot was taken at the iconic beach of Playa Chica, in my home Town Tarifa, together with rider Sergio Turegano on a wild levante day.

      castellon cohan

      GKA Awards 2024

      Kitesurf PHOTO OF THE YEAR
      This photo was taken in Tarifa during a shoot for North with Cohan Van Dijk, at a spot where performing tricks like this is very challenging.

      cartagena samu

      Ocean Power Watersports Awards 2024

      Best Sailing photo of the year
      The photo was taken during a shoot for Duotone Wingfoil in the Canary Islands. The idea was to align the wind turbines with the rider grabbing the board. It turned out exactly as we had envisioned.

      cartagena samu

      Ocean Power Watersports Awards 2024

      Best Sailing photo of the year
      The photo was taken during a shoot for Duotone Wingfoil in the Canary Islands. The idea was to align the wind turbines with the rider grabbing the board. It turned out exactly as we had envisioned.