BIOGRAPHY
Samu Cárdenas is a photographer and visual storyteller based out of Tarifa, Spain. His work is deeply rooted in the ocean, covering a wide range of subjects from high-performance water sports and lifestyle to underwater, portraits, and travel imagery.
With over a decade of experience specializing in water sports photography, Samu has built a unique visual identity shaped by wind, waves, and the raw energy of the sea. He collaborates with leading international brands and athletes, capturing authentic moments in some of the most dynamic environments around the world.
Constantly on the move, Samu travels globally in search of powerful stories and striking visuals, pushing creative boundaries both in and out of the water. Through his imagery and social platforms, he shares not only the beauty of the places he explores, but also his passion for photography, educating, inspiring, and connecting with a growing audience worldwide.
AWARDs
The photo was taken during a shoot for Duotone Wingfoil in the Canary Islands. The idea was to align the wind turbines with the rider grabbing the board. It turned out exactly as we had envisioned.
This photo was taken in Tarifa during a shoot for North with Cohan Van Dijk, at a spot where performing tricks like this is very challenging.
This shot was taken at the iconic beach of Playa Chica, in my home Town Tarifa, together with rider Sergio Turegano on a wild levante day.
The best comes when you’re not looking for it. I won the “Ocean Power Watersports Awards” in 2021 shooting my friend while doing a duck dive in Tarifa’s perfect winter waves.
